By Ian Darby

In a crowded ad market, brands can achieve standout by engaging with consumers on TikTok to entertain throughout all stages of the Mega Sales Day season.

It’s clear that Mega Sales Days, held on monthly “double digit” days continue to be a massive feature of the shopping experience in Southeast Asia. These can start on 9/9, onwards until 12/12, and every market in the region has its own peak (10/10 in one, 11/11 or 12/12 in another).

These monthly sales extravaganzas play a major role in the growth of total online sales in the region, especially during the final Read full story ›

Source: The Drum