How should agencies persuade clients to keep advertising in a cost-of-living crisis?

By Sam Bradley

Each week, The Drum asks agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points.

Following on from last week’s debate on how agencies should go about shoring up client confidence, we reveal the second set of responses from our expert agency panel.

How do you solve a problem like… persuading clients to keep spending?

James Fox, chief client officer, Havas London

Now is a time for empathy and conversation with our partners, not the old Read full story ›

Source: The Drum