By Gordon Young

We catch up with Jamie Cutburth, EVP of marketing and brand partnerships at NBCUniversal, who explains how partnering with Saturday Night Live’s writers resulted in branded messaging that felt authentic and entertaining.

Few TV shows carry the cultural weight of Saturday Night Live. Over five decades, NBC’s late-night institution has transformed from a sketch show into a marketing powerhouse. It not only sustains appointment viewing in a fragmented media landscape but also redefines how brands engage with consumers.

The show’s recent 50th-anniversary celebration wasn’t just a nostalgic milestone. It was a case study in how legacy media can use brand partnerships, Read full story ›

Source: The Drum