TBS and its flagship show, Conan, are back at San Diego Comic-Con this week and will have the support of two brand partners, AT&T and Snickers. The brands worked with Turner Ad Sales on unique activations designed to enhance the fan experience at the event, and both AT&T and Snickers will benefit from digital integrations with Conan.
“Comic-Con is a unique opportunity to reward fans with access to their favorite shows and on-air personalities, and our sponsors are elevating this connection through even more engagement opportunities,” said Jennifer Cohen, senior vice president of entertainment content partnerships, Turner Ignite. “These multi-faceted partnerships Read full story ›
Source: The Drum
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