Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

How TfL and the UK government are using service design to stay future fit

on Jun 30, 2016 | 0 comments

By Natalie Mortimer

Trying to keep up with digital and technological advances and changing customer expectations is a mammoth undertaking for large organisations like Transport for London (TfL) and the UK government, which with millions of customers and billions of journeys and enquiries are now turning to service design to ensure they stay future fit in a changing society.

For those unfamiliar with the term service design, it essentially helps organisations deal with internal challenges and improve service strategies and user experiences. Here’s how TfL, RBS and the UK government are embracing the practice.

TfL

With 29,000 employees and millions of tube and bus journeys per Read full story ›

Source: The Drum