I recently invited a friend (Bill) and author of a new ‘How To’ business book to come speak to my agency, and share insights from his marvelously successful career. After I read his book, much of the advice resonated with me and applied to the marketing services industry as well.
The event was well attended and interactive. My team peppered Bill with questions and—at one point—he looked at me for an answer. It’s not that the question was so hard; the situation it painted was.
Afterwards, Bill turned to me and said, “Man, are you in a tough business!”
To which Read full story ›
Source: The Drum
Industry News