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How TikTok is working with small businesses in South East Asia

on May 11, 2021 | 0 comments

By Shawn Lim

There has been a considerable drop in demand for goods and services offered by small-medium businesses, with 61% of SMBs in Asia Pacific reporting a fall in sales. In countries with limited lockdowns, like Taiwan, 28% of SMBs reported a drop in sales of over 50%. The Drum finds out how small businesses are turning to platforms like TikTok to navigate this challenge.

In South East Asia, small-medium businesses (SMBs) account for an average of 97% of all businesses. However, smaller budgets and limited resources often leave these SMBs feeling restricted in reaching their target audiences. Some 61% in Asia Pacific Read full story ›

Source: The Drum