By Jon Davie

With the start of the World Cup just a couple of weeks away, the Brazilian organisers aren’t the only ones going into overdrive.

Across the land, marketers and agencies are also fine-tuning their preparations, putting the finishing touches to plans carefully crafted over the past 12 months.

Unsurprisingly, that means there’s a lot of World Cup content out there, from brands and traditional media outlets alike. It’s a good opportunity to think about the challenge that faces all of us in content marketing – in a world where content is ubiquitous, how can we make sure that our stuff stands out from Read full story ›

Source: The Drum