By John McCarthy

As video games go, Football Manager is a niche title. For the uninitiated, the game allows players to step into the tracksuit of Ole Gunnar Solksjaer or the waistcoat of Gareth Southgate, taking their team of choice to the top of the world’s most popular sport.

But it’s long enjoyed a dominant position in that niche – and in recent years, has occupied a position in the dugout of football fan culture. As such, there’s lessons for marketers, in its ascendance to category leader at the expense of a close rival, and in how established media properties can keep innovating and Read full story ›

Source: The Drum