By Audrey Kemp

In the wake of a mid-air collision that claimed 67 lives on Wednesday, crisis communications and emergency management experts discuss how brands can respond to tragedy with transparency, sensitivity and accountability.

On Wednesday night, an American Airlines regional jet, Flight 5342, collided mid-air with a US Army Black Hawk helicopter in Washington, DC. Tragically, all 67 people on board, including 64 passengers and three Army soldiers, lost their lives, making it one of the deadliest aviation disasters in the US since 9/11.

The events have triggered a sweeping investigation into air traffic control procedures, communication failures and safety protocols. While the cause Read full story ›

Source: The Drum