By amit bapna

Dole’s latest campaign deploys the imagery of the teddy bear to drive awareness around the growing hunger gap.

Dole Packaged Foods, the leading global player in fresh and packaged fruits, vegetables and fruit-based products, has launched the #UnstuffedBears campaign, the latest in a string of campaigns that tie into a more purpose-driven marketing strategy.

Rupen Desai, global CMO of Singapore-based Dole Packaged Foods shares with The Drum what went into making of the campaign, how it fits into the brand’s overall positioning, a look back at the year 2020 and the game plan for 2021.

How has the year 2020 been for Read full story ›

Source: The Drum