Onboarding new clients is like a first date. The unknown for both parties can be daunting. Nervous even though you may have done this before. Panicking not to miss any important details. Ensuring everything is done with accuracy. What will be the defining moments?
Under the pandemic restrictions and even under the ‘new normal’, first-time daters have had to get super creative to maintain a strong first impression and reinforce the other’s choice that turning up was the right decision. In marketing, it’s exactly the same. It’s fundamental that we show that the investment in us was the right one with Read full story ›
Source: The Drum
Industry News