In his first regular column for The Drum, Madman, former Leith man Gerry Farrell tells managers how to handle troublesome creatives.
There is no such thing as a born leader. Creative directors are expected to lead, but they are usually not trained for it.
People have funny ideas about what it means to be a creative leader. Some folk think it’s a licence to boss everyone about. Others think it means you can take the best briefs for yourself.
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Source: The Drum
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