By samantha johnson

Mo’ money, mo’ problems…and in media it just means mo’ phone calls.

Having spent over a decade as a media planner at Saatchi & Saatchi and working on a global auto brand, it’s easy to get accustomed to really big budgets and deep pockets. Now, at a full-service ad agency with a range of budget sizes, people often ask, “You are used to big budgets so how will you work with smaller budgets and how will you change your go-to market approach?” Many clients assume an effective communications plan is based solely on how much a brand has to spend. I Read full story ›

Source: The Drum