A large portion of your customer journey is happening outside of your brand’s owned channels – much larger than you probably realize. Only 15% of US adults say that they trust social networking profiles from companies or brands – so if you want to understand your target audience better, analyzing data from historical brand interactions simply isn’t enough.
It’s crucial to understand how your audience niche is moving and behaving in their natural habitat, out there in the public sphere.
Social media listening, put simply, is a way to gather trends in the content being created by your customers (both present Read full story ›
Source: The Drum
Industry News
