Google’s search dominance may be waning, says James Bentham, head of SEO at Havas Media Network. But as search complexifies, opportunities for SEO abound.
For decades, nearly everyone has used Google for online searches. However, the search engine‘s monopoly is not what it once was. Users are searching in increasingly conversational and complex ways across various mediums and are looking to platforms to support them with that behavior.
The online world is becoming more fragmented, diverse, and competitive. Google is responding to this – but is it doing it in the right way?
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Source: The Drum
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