By Lisa Lacy

Andrew Bosworth, vice president of ads and business platform at Facebook, played upon “the-only-constant-is-change” theme in his disrupt-or-die speech at the recent IAB Mixx event in New York, using the now defunct ice trade fighting against new-fangled refrigeration as an example of entrepreneurs who failed to capitalize on new technology and merely delayed the inevitable.

“If they had pivoted, these once great ice companies could have brought refrigeration to the world,” Bosworth said.

Brands like Kodak suffered similar fates. And countless other examples exist.

“Failure to innovate is not a function of size, it’s a function of vision,” Bosworth said. “It’s who you Read full story ›

Source: The Drum