By Chris Hardiman

Chris Hardiman, product director, Xaxis explains how marketers can deep their feet into the sprawling gaming space.

The gaming industry accounts for over half of consumer entertainment spending, which makes it more valuable than films, TV shows and music combined. The onset of Covid-19 and related restrictions undoubtedly contributed to this phenomenal growth, and 30% of players now spend upward of five hours a week on gaming platforms.

This growth of time spent gaming is increasingly attracting advertising investment, with marketers especially keen on making the most of a hyper-engaged environment that discourages distraction.

So how should marketers approach this Read full story ›

Source: The Drum