By Dani Gibson

TikTok has sustained huge growth over the past year. It was the most popular app in 2020, with over 850m global downloads. This is why brands are venturing into these unknown lands and quickly learning how to work with TikTok creators.

The Drum spoke to Sandra Kwon, aka JeenieWeenie, whose channel has 6.1 million followers and focuses on comedy sketches about her life experiences. Like many creators, she is working with brands to create original ads.

At the start of the pandemic, Kwon took to the video app because she was bored and wanted to find a way to cope Read full story ›

Source: The Drum