Volvo has collaborated on an innovative sustainability project in a bid to help the premium car brand double its sales in Australia’s competitive automotive market by 2020.
Volvo Car Australia managing director Nick Connor tells The Drum the brand aims to sell 10,000 units by 2020 and is looking to engage with environmentally conscious consumers to achieve this goal.
“Australia is an incredibly competitive market, which makes it rather exciting from my perspective,” says Connor. “It’s one of the most competitive car markets in the world.”
“Volvo has a relatively small market share, which means we have to behave differently from the other Read full story ›
Source: The Drum
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