Creativity helps brands find new ways of working and forges better connections with consumers, even during tough times. But what advice do creative leaders have from facing these challenges? The Drum and Adobe brought together a panel of experts to find out how ‘creativity finds a way’.
A fundamental lesson drawn from the past year for marketers has been the ability to ‘break the fourth wall’ with customers and let them in. The pandemic has ushered in a new era for empathy from brands as the customers and businesses travel through the same challenges and emotional journey together.
Grace Astari, creative lead Read full story ›
Source: The Drum
Industry News