Audiences have more choice than ever when it comes to watching sport. While that’s great for audiences, it presents brands with a challenge when it comes to apportioning adspend. How do you decide the best message for your consumers when you don’t even know where they are going to be?
The (belated) Tokyo 2020 Summer Olympics are set to begin later this month, and most of the nation intends to watch at least some of the many sporting events on offer. Data from YouGov Profiles suggests that over half of the public (54%) plan to watch the Games in some form Read full story ›
Source: The Drum
Industry News
