Yoola, the US digital media and video distribution company, aims to “build a bridge” between western content creators and Chinese audiences following a series of deals with China’s leading social media networks.
Yoola has signed deals with Weibo, Youku-Tudou and Tencent, along with a host of other platforms – Toutiao, Miapoi, Kuaishou, Bilibili, Meipai, AcFun, and Aipai – to adapt and localise global content for Chinese audiences.
The deals will see Yoola distribute and promote content from creators and influencers such as Blossom by First Media, which Yoola claims is the fifth most popular Facebook page in the world, So Yummy, Slivki Read full story ›
Source: The Drum
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