Yorkshire Tea is on a very British mission: the 130 year-old brand is hoping to breathe new life in to the declining black tea marketplace and reposition the drink as a product to be celebrating and enjoyed rather than “put in a cupboard and forgotten about”.
The Taylors of Harrogate-owned tea brand has already been putting in the leg work as seen by its debut in to the top 10 in the YouGov Brand Index (which measures consumer sentiment). It comes after Yorkshire Tea decided to switch up its strategy and move away from the traditional trappings of the Read full story ›
Source: The Drum
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