By Laurie Fullerton

In partnership with strategy and marketing innovation agency Giant Spoon and Sandwich Video, HP has revitalized the viral video series “Computer Show,” creating its own episode of the beloved 80’s-themed parody to discuss new printing innovation, PageWide technology.

As the video begins, the host deadpanns, “Why would you ever need to print anything?” – that highlights HP’s printer technology as ahead of its time. In a creative approach to B2B marketing, the show is comical (and awkward at times) but provides the opportunity to talk about how business printing has advanced.

Created by Adam Read full story ›

Source: The Drum