By John McCarthy

HTC Vive, one of the leading virtual reality headsets, is looking to entice advertisers with the news that it can fully track ad viewability – on account of the hardware literally being able to tell where the user is looking.

While virtual reality – and as a result, VR advertising – remains in its infancy, the company will be able to offer unparalleled levels of immersion and can use any incumbent revenue to attract app developers to its platform.

The announcement, made on the Vive blog, will likely not be welcomed by consumers who are already Read full story ›

Source: The Drum