By John McCarthy

Huawei has awarded United Digital Group (UDG) the position of its lead agency for digital marketing of Western Europe.

The digital marketing agency was granted the role by the Chinese tech giant to develop and implement the digital marketing strategy for a market growth in countries such as UK, Germany, France, Spain, Italy, Portugal, Belgium, the Netherlands, Ireland and Switzerland.

The agency will be responsible for giving the firm’s smartphones, accessories and wearables a push in Western Europe, after acquiring the contract following a competitive pitch.

Richard Ren, president of Huawei consumer business group (BG) Western Europe, said: “We have a clear vision: Read full story ›

Source: The Drum