Hulu increases marketing in December as 'Shut Eye' premieres

By Natan Edelsburg

In December, Hulu has been dominating, while Netflix is still in the lead. Here are the full insights from MediaRadar.

Insights:

• Hulu dominates December OTT advertising and nearly triples the number of websites they ran across from 68 to 201. Shut Eye (a Hulu original series) was the top promoted show, running across 82% of the 201 sites.
• AOL made a huge push for Connected across 23 websites. This very popular series takes reality TV to the next level since each character films their own life, ‘No film Read full story ›

  Source: The Drum