By Benjamin Cher

Data marketing seems like an answered prayer for marketers everywhere, with hard numbers and facts to prove why a campaign might work or an idea might not fly to the business and finance units.

Yet, while data marketing might be the best thing since sliced bread, the human factor still remains one of the most critical parts, according to Elissa Fink, chief marketing officer, Tableau.

“In part it is more critical because it is so easy to be fooled into thinking data holds all the answers, it doesn’t. It can inform us and help us make better judgements, but at the Read full story ›

Source: The Drum