After announcing plans in January that it would be moving away from fashion week to focus on festivals, Hunter has revealed the impetus for the move stems from its need to create a sustained narrative over the summer and to develop closer ties with its consumers.
The decision to abandon showing at London Fashion Week makes sense to the British heritage brand, which is famous for its wellington boots. The retail landscape is shifting and coupled with the growing appetite from shoppers for almost instantaneous services, means having only “two fashion moments” per year isn’t enough for Hunter to sustian fan Read full story ›
Source: The Drum
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