Hyundai has taken a progressive social media approach in its latest advertising campaign with an Instagram quiz designed to help users decide which of its three SUVs would best suit them.
The SUV Life style Quiz uses 18 separate Instagram accounts, 390 images and background algorithms to match the user up with one of its latest SUVs- Santa Fe, Santa Fe Sport or Tucson.
The ad was created by Californian-based ad agency, Innocean USA, and askes users a series of questions with multiple choice answers available in picture form. Each answer leads to another Instagram account with the next question and users Read full story ›
Source: The Drum
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