By Andrew Boulton

If I were to promise you, dear reader, that this blog would begin with a discourse on the evolution of marketing language in a retail environment, segue into some poorly-researched blah about cognitive responses to exclamation marks, before shooting off into a rambling yarn about the time I fist-bumped Lou Carpenter from Neighbours, would you read on? I imagine you would not (although some may skip to the end just for the Lou from Neighbours bit).

Any article that tried to cover such a multitude of topics in any meaningful way would be dense, sprawling or simply unreadable. The same Read full story ›

Source: The Drum