IBM was highly commended in the ‘Best Social Good Campaign’ category at The Drum B2B Awards 2019. Here, the team behind reveals the challenges faced and the strategies used to deliver this successful project.
The challenge
IBM had a problem. Research showed we were losing the confidence of developers.
They were consistently ranking us in the bottom 10, if at all, behind our competitors in:
• Innovation
• Open Source Support
• Community Advocacy
• Technical Prowess
Humanity had a bigger problem. Natural disasters of apocalyptic proportion are occurring at a more rapid rate than ever before.
The strategy
We decided to hand over our code patterns Read full story ›
Source: The Drum
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