Just two months after it officially launched itself in the digital agency arena IBM has made a similarly scaled acquisition with the purchase of digital consultancy Bluewolf in a deal rumoured to be worth $200m as it seeks to further its strategic alliance with marketing cloud provider SalesForce.
IBM claims the purchase will enable it to further its expertise in the use of SalesForce’s suite of tools, which are projected to generate $111bn a year in services revenue, given Bluewolf’s 15 years of experience in using its tools for an array of clients including Stanley Black & Decker, rolls Royce and Read full story ›
Source: The Drum
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