Digital marketing agency iCrossing has appointed Mark Williams as its head of search in a new role that challenges the traditional model of treating search as two separate channels.
This internal promotion brings natural and paid search teams closer together under one leader. Williams’ previous role as strategy director saw him work across a portfolio of the agency’s clients, including M&S and Barclays, where he he will continue to play a leadership role.
iCrossing’s chief executive officer, Mark Iremonger, said: “Competing in paid or natural search in a silo is much worse than fighting with one arm tied behind Read full story ›
Source: The Drum
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