By Ian Daly

Ian Daly, head of AV at Bountiful Cow TV, reflects on Enders Analysis’s ‘TV Must Evolve’ research, digging into a bulky section about how agency reparation didn’t encourage the most efficient media buys.

Viewing habits are shifting at pace following a year of restricted movement and consecutive lockdowns. As new TV trends emerge, we also hear renewed calls for reform and change in how TV is bought and sold. For anyone who hasn’t managed to keep on top of all the articles amassing on the subject, the key takeaway is that the sun has long passed noon on Read full story ›

Source: The Drum