By the drum

Often cited as the duller side of marketing, data is set to take centre stage with new EU compliance rules coming that could land many agencies and brands in hot water, writes Jenna Tiffany and Steve Henderson of email marketing specialists Communicator.

Is your data at risk of becoming redundant?

Data protection has become big news; it’s hard to ignore when it’s high profile brands like Sony, eBay and Adobe making the headlines. John Lewis was taken to court over their data collection opt-in process and even the mighty Google have been forced to remove old search results.

The ability to collect Read full story ›

Source: The Drum