Tourism Ireland’s branded content ‘war room’ went into action mode yesterday afternoon with a social campaign just hours after celebrity newlyweds Kim Kardashian and Kanye West (also known across the internet as ‘Kimye’) touched down in Ireland for their honeymoon.
Speaking to The Drum, Tourism Ireland marketing director Mark Henry said that the organisation had become increasingly involved in looking at branded content opportunities having established a strong social media presence over the past four years.
An ‘Always On Group’ was recently set up to respond to cultural events related to Ireland, and yesterday the team of eight found themselves Read full story ›
Source: The Drum
Industry News