By Amy Houston

Fifteen years after the P&G brand released ‘The Man Your Man Could Smell Like,’ and made the line “I’m on a Horse” famous, the grooming products brand has unveiled a swashbuckling take on the famous spot.

Indie Spanish agency Burns has put a salty spin on an iconic Old Spice advertising moment with ‘Unbelievablly Long-Lasting, It Can Only Be Old Spice’. The latest spot for the P&G brand takes place aboard a foul-smelling pirate ship, where a crew of unwashed, fish-reeking buccaneers is shocked by the presence of one unusually fresh-smelling pirate.

Accused of being an imposter due to his impossibly Read full story ›

Source: The Drum