Imax entered India in 2001 with the opening of Carnival Cinemas Imax Wadala in Mumbai and since then the company has seen growth, with the Imax box office up 16% in the year to date.
Imax further strengthened its presence by signing a three-picture deal with Yash Raj Films. The latest film ‘Thugs of Hindostan’, starring India’s top two actors Aamir Khan and Amitabh Bacchhan, was released earlier this month.
The Drum spoke with Mark Welton, president, Imax Theatres to find out how the Imax brand leverage such big releases. He says, “Thugs of Hindostan marks our second partnership with Read full story ›
Source: The Drum
Industry News