By Nick Ward

There is no such thing as a safe bet when it comes to online betting, and no single brand that all of us turn to when we fancy a flutter – odds and offers will always sway us.

Online gaming has been top of the news agenda this week, but in this unpredictable, cluttered and fiercely competitive market, brands are continuing to invest significant budgets into capturing consumer attention and building brand fame through a variety of means from broadcast TV advertising to intense digital response campaigns. But can they work harder to improve their odds?

Fame isn’t the only route to Read full story ›

Source: The Drum