By james Taylor

In recent months, there has been an overwhelming push for more privacy in regards to a user’s digital footprint. High-profile news events highlighting the role of big tech in Brexit and recent US elections have led to an increased awareness among the general public, which has helped foster a desire to learn more about how their data is being used online.

Following this increased spotlight, there has already been a range of changes made within the ecosystem including GDPR, CCPA and DPA, all resulting in limitations being placed on paid social platforms impacting how advertisers can target and track users.

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Source: The Drum