Rebranding is no easy task for most companies, but it must be particularly difficult for a lingerie football league to transform into a league that also appeals to women.
To accomplish this, the league made two smart decisions:
1) It changed its name from the Lingerie Football League to the Legends Football League
2) It locked up a docu-series on Oxygen
Premiering next Tuesday on Oxygen is “Pretty. Strong.,” which follows the women of the Chicago Bliss, the league’s two-time reigning champions.
While the show is primarily aimed at the network’s predominantly female audience, Oxygen is hoping that boyfriends and husbands won’t try to force Read full story ›
Source: The Drum
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