Consumers won’t remember most $8m Super Bowl ads, so brands gamble that they will be the ones that stick. Ipsos’s Pedr Howard explains why brands go into marketing mania to stand out.

I haven’t relaxed and enjoyed a Super Bowl for over a decade. Each year, I’m holed up in a war room filtering data and filtering through social listening conversations six ways, starting on Sunday. I even spent a couple of years in a movie theater hooking people up to galvanic skin response sensors to monitor their nonconscious reactions throughout the entire game.

This is to try to avoid ranking Read full story ›

Source: The Drum