By Jenni Baker

In challenging times, brands have an opportunity to aggressively win market share – but they need to go back to basics quickly. We speak to Sam Bevan, EMEA director of emerging at Snap, to find out how.

Economic instability, a looming global recession, a cost of living crisis; just when we thought the worst of the pandemic was behind us, the road ahead for marketing remains rocky. The latest IPA Bellwether report suggests that the mood among marketers is low – with nearly half (40.3%) of survey respondents pessimistic about their own business prospects.

With more market uncertainty ahead and Read full story ›

Source: The Drum