By Minda Smiley

Welcome to Independent Influence, a weekly series that spotlights the work, perspectives and inspirations behind independent agencies across the country. This week we’re featuring Wieden + Kennedy’s creation of On She Goes, a travel website for women of color.

There is no shortage of travel tips, information and recommendations online that detail everything from hotels that won’t break the bank to worthy tourist attractions, but too often these articles fail to address people of color – specifically women – and the different set of challenges and concerns they face when planning a trip.

That’s why a six-person group of Read full story ›

Source: The Drum