By amit bapna

There has been a general sense of euphoria over the speed and intensity of the revival of the economic activities in the Indian media and entertainment (M&E) industry, with the shoots of recovery being seen.

The growth and recovery to pre-pandemic levels of the Indian media and entertainment (M&E) industry will be a mixed bag according to an analysis done by CRISIL Ratings, part of the global analytical company CRISIL. It would include a relatively shorter bounce-back time for segments such as digital and television (TV), while a longer recovery time for print, films, outdoor, and radio. Overall, India’s (M&E) sector Read full story ›

Source: The Drum