If we’re going to have an honest talk about the #sponsored hashtag, we need to get this out of the way first: influencer advertising sucks. Today’s consumer is connected, educated and hates being on the receiving end of a hard sell. They’ll buy your product when they decide they need it, not because your billboard told them to.
As marketers, that means we’ve had to become inventive (and more authentic) about how we talk to our target market about our products; one of the most successful marketing techniques is to get someone your market knows and trusts to do the talking.
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Source: The Drum
Industry News
