Leader in influencer marketing Influencer has announced the latest evolution of its new technology platform Waves.

Users will now be able to efficiently run multi-platform influencer marketing campaigns featuring YouTube via the platform, with full end-to-end data transparency around their campaigns, achieved through real-time campaign data and insights, dynamic creator tracking, approval functionality and proof of success.

Since the launch of Waves in April 2021, Influencer has continued to announce innovative developments to the technology’s capabilities. In this latest round of updates, Waves will allow clients to run multi-platform campaigns across Instagram and YouTube.

Clients will be provided with real-time data across their Read full story ›

Source: The Drum