Gleam Futures – the online talent agency that launched Zoella to fame – is opening its own brand consultancy to provide brands with a “single route” to creating and delivering influencer campaigns.
Dubbed Gleam Solutions, the new arm is a full-scale agency that will give brands access to to a team that can help with strategy, creative, talent selection, influencer vetting, campaign delivery, distribution and reporting, giving access to its roster of influencer talent where appropriate.
Having opened its doors in 2010, the business believes it is well placed to help marketers navigate the increasingly complex Read full story ›
Source: The Drum
Industry News